Campaign shows how personalized ad content can turn CPG campaigns into hall-of-famers
Fish gotta swim, birds gotta fly, football fans gotta talk smack. That cosmic truth about gabby gridiron fans formed the game plan for a highly successful brand awareness campaign by a leading premium beverage company. And the plan was executed to perfection using Yahoo! Smart Ads, which tossed personalized ad content at more than 5.4 million registered users of Yahoo! Fantasy Football.
Leveraging the power of Yahoo! user data, Smart Ads identified team names of Fantasy Football users and their rivals. These fanatics were served personalized ads featuring their own team names and encouraged to send customized online smack-talk to other players. Once smacked, recipients could reply with their own customized comebacks---all done within the ad itself.
The campaign yielded engagement stats worthy of the hall of fame:
- More than a million interactions with Yahoo! Fantasy Football users
- 27 seconds average brand interaction time
- .41% click-through-rate
Don't stand on the sidelines. Drive down the field to our Smart Ads demo site and see how these personalized powerhouses can help your campaigns run up the score.