How does the creative’s brain work? The mystery is solved in this week’s Ad Land cartoon.
The average human brain weighs about three pounds, contains 100 billion nerve cells, and is built like this. Then there’s the agency creative’s brain, which looks and works a lot differently, according to this week’s Ad Land cartoon.
How does the creative’s mind work? What’s gets them inspired? Where are all the fonts stored? David T. Jones answers all those questions and more in his diagram of the creative mind (detail at right.) Best of all, today’s cartoon is the first of a three-part series on what makes agency creatives tick. The next two installments will delve into the creative’s heart and very soul.
David T. Jones is the creator of Ad Land and chief creative officer at Third Street, an "attention agency" that he co-founded in 2009 after a long career at FCB Chicago. Ad Land has been featured in AdWeek magazine, beaucoup blogs, and the book, “The Creative Process Illustrated.” Follow David on Twitter.