From “Tiny Commando” to "Losing It with John Stamos," our new comedies offer advertisers hilarious and effective ways to reach their target consumers.
We like to laugh around here, and we know our millions of users do too. That’s why we’re committed to delivering cutting-edge original online comedy. “We want to develop a brand identity with young taste-maker comedy,” said Erin McPherson, Yahoo! head of Video, in an Adweek interview. In a big step toward that goal, we’ve released video trailers of 8 new original comedy shows that will premiere on Sept. 9 on Yahoo! Screen.
Here’s the lineup of new comedies coming in just a few weeks:
“Losing It with John Stamos” – Host John Stamos interviews celebrities about their first time.
“Tiny Commando” – The hilarious adventures of the tiniest badass ever as he tries to save the world. Stars Ed Helms (below), Zachary Live, and Gillian Jacobs.
“We Need Help” – Cheryl Hines and Rachel Harris star as semi-famous celebrities who drive their personal assistant bonkers.
“Ghost Ghirls” – Amanda Lund and Maria Blasucci are two friends who work as paranormal investigators. Produced by Jack Black’s Electric Dynamite studio.
“The Fuzz” – A puppet cop and his lazy human partner fight crime amidst a violent drug war.
“SketchY” – Each week features a different comedy sketch from some of the funniest comedians in the business. Here’s a sample title: ”Downtown Arby’s.”
“The Flip Side” – A series of observational short videos that “flips” our social norms in hilarious ways.
“Sports Friends” – An animated series that parodies outrageous conversations among pro athletes.
We announced some of these new comedies at our Digital NewFront presentation last April, where we also unveiled new ways that brands and marketers can sponsor our original shows to reach their target audiences at huge scale and with new levels of customization.
A great example of comedy’s appeal to consumers and advertisers is “Burning Love,” our spoof of reality shows like “The Bachelor” that’s become a hit with viewers and critics alike. In an unprecedented agreement last spring, the U.K.-based ad agency PHD bought all available ad inventory for the second and third seasons of the show. A month later, PHD reported that the deal was delivering “incredibly positive” results and that 11 of its clients had already signed up to sponsor the show.
For more information on sponsorship opportunities with our full slate of new and current video programs, please reach out to your Yahoo! Account Representative.