How early adopters are interacting with Yahoo! on the Net’s hottest thing
With more than 300,000 iPads sold just the first day alone, and more than one million sold to date, there’s no doubt the iPad---and devices like it---is the “Next Big Thing.” In the weeks following the launch of the iPad, the smart folks at Yahoo! Web Analytics began studying how users on the Yahoo! network were interacting with us through the slick device.
Here are some highlights:
- The early adopter skew was males in the 35 to 44 age group (not a big surprise there, since two out of every three buyers of the iPad is a man).
- 94% of Yahoo! iPad users were more affluent than typical U.S. Yahoo! users.
- The most frequently visited Yahoo! sites on the iPad included Finance, Sports and News.
- Flickr usage on the iPad was 143% higher than average.
How users interact with Yahoo! on the iPad and similar devices provides a bellwether for how advertisers should approach them. Analytics provide the Science you need to decide where you should advertise, effectively measure your results, and optimize your campaigns. The iPad also offers audiences at Scale---some 7 million are predicted to be sold this year alone---but also presents a new challenge in terms of developing effective creative to suit the form factor.
For more details, analysis and context, visit the Yahoo! Web Analytics blog.
--- Michael Mattis