New experience aims to deliver the best of the Web and new opportunities for brands
Yahoo! is a daily habit for millions of Internet users around the world, and now our U.S. users have a new experience that’s modern, intuitive and personal. The new Yahoo! experience includes a virtually endless newsfeed with infinite scroll that users can customize according to what they’re most interested in – whether that’s local news, finance or entertainment. By signing in with a Yahoo! or Facebook ID, users can also see content shared and recommended by their friends.
Under the hood, the new Yahoo! experience features a revved up version of our personalization technology to deliver tailor-made online experiences. Customizable, new applications give users easy, at-a-glance access to information like weather, friends’ birthdays and sports scores. And users can access the new Yahoo! via PCs, mobile phones or tablets.
Providing fresh, engaging and relevant experiences for our users will produce a raft of new opportunities for advertisers and marketers. Our new design and features will offer advertisers more organic ways to integrate their brands into the consumer experience, enabling them to reach users while they’re highly engaged in premium content. That means your brand can become part of millions of consumers’ daily habits, too.
We’ll be bringing you more details on advertising opportunities on the new Yahoo! experience soon. In the meantime, check out the new Yahoo! experience for yourself!