Yahoo! Takes Center Stage with a Big Lineup of Content and Speakers
Internet Week New York may have begun in 2008 as a "festival" celebrating the Web and the digital community in New York City, but it's quickly grown into one of the world's leading digital industry conferences. The 2012 edition, set for May 14-17, is expected to draw more than 35,000 digital enthusiasts of every kind, from advertisers to entrepreneurs to social media gurus. And it seems fitting that Yahoo!, the premier digital media company, will lead the way at this premier event as its title sponsor and a major presence on panels and at podiums all across the agenda.
Throughout the week, Yahoo! will be a major presence at Internet Week New York's Headquarters, the main meeting place for event attendees. It features galleries, content theaters and a digital playground---stop by for cool displays of Yahoo!'s online content, audience solutions and more.
Here's an overview of our Internet Week activities that we hope you'll attend … or follow on our blog, Facebook and Twitter pages:
Monday, May 14:
"Big Data, Big Solutions": The explosion of data, technology and other factors are making the buying and selling of digital advertising ever more challenging. Yahoo! is sponsoring a keynote speech and an industry panel to explore fresh ideas and solutions for the industry. Register here.
- Billy Beane, general manager of the Oakland A's, will deliver an informative and inspirational keynote on how he used data in revolutionary ways to help his team compete and win against rivals with much bigger budgets---as depicted in the popular movie "Moneyball."
- Next, a panel including our own Peter Foster, general manager, Audience and Performance Advertising, and senior leaders from Acxiom, Citibank, Digitas and Neo@Ogilvy will discuss how marketers can navigate through the online advertising ecosystem to build brand value, influence purchase decisions and drive revenue. Panel moderator is Forrester's Joanna O'Connell.
- News alert: Attendees will also hear a special announcement from Rich Riley, Yahoo! executive vice president of the Americas. (If you can't make it, the panel will be broadcast via LiveStream and we'll have full coverage here.)
OMMA Mobile: A highlight of this program is an industry panel discussion on the impacts of increasing consumer usage of smartphones and tablets while watching television---what that means to advertisers and networks. Yahoo! is represented by Adam Cahan, vice president of Product, IntoNow at Yahoo!
Wednesday, May 16:
"The Power of Content: How Women Connect, Catch Up and Share Online" is a panel discussion that delves into how evolving online content, social media and digital interaction is changing what women read, what they purchase and how they spend their time online. Holly Bowyer, Yahoo! senior director of B2B Marketing, will moderate the panel, which includes speakers from Macy's, L'Oreal and MEC, along with Lauren Weinberg, Yahoo! vice president of B2B Research and Insights. Register here.
Digital Media Summit will bring together 300 industry leaders for a series of discussions and presentations, including "Introducing the New Yahoo!" by Ross Levinsohn, Yahoo! executive vice president and head of Global Media.
OMMA Real-Time Buying: For the first time, OMMA is sponsoring a day-long conference that explores all aspects of the fast-growing phenomenon of buying and selling advertising in real time. Brian Silver, Chief of Right Media from Yahoo!, will join panelists from Appnexus, OpenX, Google AdMeld and other vendors in the RTB space to discuss critical issues and emerging trends facing RTB providers, advertisers and publishers---and what makes their company's offerings unique and valuable to customers.
Thursday, May 17:
IAB Innovation Days: TV watching is entering a new era, where viewers consume TV and Internet content at the same time. What challenges and opportunities does that present to advertisers? Edwin Wong, Yahoo! director of Market Research, shares findings and recommendations from our latest research into this growing trend.
OMMA Video Panel: "Can Web Video Really Steal Dollars from TV?": Leading publishers and distributors of original online video content are vigorously promoting themselves to advertisers as a alternative to TV. An industry panel including experts from Digitas, Simulmedia, The Weather Channel Companies and Yahoo! explore how that paradigm shift could happen.
We hope to see you there at Internet Week New York!
---The Team
