People who live at the bleeding edge of technology find treatment for their “Gotta Have It” disease on Yahoo
We all know someone who always has to have the latest gadgets and gizmos as soon as they come out. But, as shown in this week’s infographic, only Yahoo “knows” more than 37 million of these gearheads. That’s the number of enthusiasts who have searched for a technology product on Yahoo in the last six months, almost doubling the numbers of those who made similar searches on YouTube or MSN.
Yet, quantity is nothing without quality. After all, what good is thousands of wireless minutes if you have to keep repeating, “Can you hear me now?”
Again, Yahoo delivers: Our visitors spend 23% more on computer software, hardware and consumer electronics than the average buyer, and—speaking of wireless—we also over-index on mobile users who are unhappy with their carrier and want to switch providers as soon as possible. Can you hear those opportunities now?
Other salient stats:
- On average, the same day that a technology or telco brand runs an ad on the Yahoo homepage, they experience a whopping 77% increase in traffic to their websites.
- These same companies typically receive a 36% lift in searches for their brand names after the homepage ad runs.
- Even after the homepage ad is but a memory a week after it runs, tech and telco brands are still experiencing a 13% average increase in website visits and a 12% lift in brand searches.
Be sure to peruse the full infographic after the jump for other impressive results, and tips on how technology firms can maximize their online presence while launching a new product or service, promoting a sale, or to generate brand awareness. And as always, your Yahoo rep is just an email or phone call away to help explore opportunities to plug in to your audience.
-- The Team