Email, news, search and shopping are the top “me time” activities for moms
Moms are busy. They have jobs, they cook, they clean. They make 85% of the household purchasing decisions. And they can be vocal brand evangelists or detractors.
So what do moms do when they find a little time to relax? Yahoo! conducted a survey to find out. Find out the top “me time” activities for online moms after the jump.
When moms go online for “me time,” their top activities break out into four categories: connection, enjoyment, info-gathering and efficiency. The top three things moms do to connect are: email (92%), social networking (71%) and share photos (66%). For enjoyment, they catch up on celebrity news (59%), play games (54%) and watch movie/TV clips (45%). For info-gathering, moms turn to search engines (79%), how-to content (70%) and recipes (68%). And when moms are in efficiency mode during their downtime, the top activities are reading news (69%), shopping (69%) and discount hunting/couponing (68%).
For more on Yahoo!’s recommended needs-based approach to marketing to women, click here.
--- Dianne Molina
