Half of U.S. Hispanics think your ads are just not right for them
You can't ignore 48.5 million people. That's how many Hispanics resided in the United States as of July 1, 2009, according to the U.S. Census Bureau. By 2015, Hispanics will increase from 13% to 16% of the U.S. population, and their spending power will increase from $1 trillion to $1.5 trillion, according to recent research by Yahoo! and Mindshare.
That's a money keg that any advertiser would be foolish not to tap. But as the infographic above shows, based on our research, 56% of first-generation and 49% of second-generation Hispanics surveyed feel that the ads they see don't target them effectively.
So how do you develop campaigns to effectively target Hispanics in a culturally appealing way? We have the webinar for you. It's free, it's fun, and it's Thursday, March 15 at 11:00 a.m. Pacific Time.
-- The Team