Who are these tablet users, and what are they up to? ComScore shares some valuable insights
Editor's Note: Everybody loves a good infographic! Well, we sure do, so every week the Ad Blog will share an infographic that we think tells a good story for advertisers and marketers. Enjoy!
When Steve Jobs introduced Apple's newest product, the iPad, in January 2010, some media experts shook their heads and asked why anybody would want to buy an overgrown iPhone. (These are the same kind of experts who said we'd never fly and the Titanic couldn't sink.)
The iPad ignited the tablet revolution, establishing a strong fourth screen in consumers' lives (after TVs, PCs and smartphones). Today there are about 46.5 million tablet users in the U.S., according to comScore*, and that's a force that marketers must reckon with.
Who are these people? What are their habits, preferences and household income, for goodness sake? This comScore infographic, titled "Tablets: The Fourth Screen Goes Mainstream," paints an interesting and useful portrait of our nation's tablet users.
See the full infographic after the jump.
---The Team
*comScore TabLens, June 2012 (3-month average), U.S. Age 13+
