56% of consumer Web traffic is video; and personalized video will be 2013's hottest trend
2012 has been a break-out year for online video---and online video advertising---as this week's infographic shows. Here are some of the year's record-breaking stats:
- 56% of all consumer Web traffic is now video
- 182 million viewers watched 457 million content videos and 105.4 billion video ads
- Video ad spend was $2.9 billion (26% over 2011) and made up 23% of year's total ad spend
Video is a major attraction on mobile devices: 50% of tablet users and 20% of smartphone users watch video content.
Looking ahead, the video ad forecast calls for continued mega-growth, and personalization is the hottest trend for 2013. Marketers will leverage personalized video content to educate consumers, build brand loyalty, and increase engagement through greater interactivity.
Tune into the full infographic after the jump.