Search advertisers experience big boosts in sales, orders, mobile search traffic, and more.
We’re always working hard to help boost the performance of our search advertisers. We recently partnered with RKG, a leading digital marketing agency, to review the performance of their clients’ campaigns on the Yahoo! Bing Network.
Results were compared in several key categories from the first half of 2012 and the first half of 2013. Together we found impressive results across the board, which can be credited to frequent updates to the Bing Ads platform and working closely with clients to execute strategies that help maximize campaign performance.
Here are some highlights from the infographic:
- 35% increase in online sales
- 44% increase in search ad impressions
- 60% increase in broad match revenue
- 219% increase in mobile search traffic volume
For the whole picture of improved performance, check out the full infographic. And for the full story on all our search offerings, contact your Yahoo! Account Representative.