80% of smartphone or tablet owners use their devices while watching TV—opening new ways for marketers to reach them
When we watch TV, one screen just doesn't cut it anymore. As this week's infographic shows us, more and more TV viewers are using second screens, too: Roughly 4 out of 5 tablet and smartphone owners use their devices while watching TV to browse the Web, email or use social media.
Often, they're going to second screens to find more info on the TV shows they're watching or to connect with other viewers---that's the whole premise behind our popular IntoNow mobile app.
The rising popularity of second screens is changing user behavior and opening new ways to reach consumers across TV, mobile and social media. For example, mobile devices are becoming potential gateways to "always-on" consumers, where marketers can deliver messages that complement what consumers are engaging with through other media.
Check out the full infographic to see more on the growth of second screens, what viewers are doing on them, and how social media is impacting TV watching and mobile devices.