Only 47% of retailers know how to apply Big Data to their business---here's how to develop your Big Data game plan
Here's a jaw-dropping Big Data factoid: 90% of the world's data has been created in the past two years, fed by a snowballing mass of Internet users, online transactions, social media traffic, and more. Plus, that amount of data will nearly triple by 2015, boosted by the rapid growth of smartphones and tablets.
Clearly, it's time for retailers to get a grip on Big Data---80% of them say they've heard of it, says today's infographic, but only 47% say they understand how to apply it to their business. This finding falls right in line with our own research covered in our recent "Big Data Decoded" infographic.
Where do you start? Today's infographic lays out the basics of Big Data calmly and clearly: what it is, the challenges to using it, and how retailers are planning to leverage it for marketing, ecommerce, and more. Best of all, it outlines a five-step approach to begin developing your own Big Data game plan.
Find out more after the jump. And find out more about we're putting Big Data to work for advertisers with our custom audience-buying solution, Genome from Yahoo!.