68% of Americans own a smart mobile device, up 11% from last year. Here's the latest on who they are and what they're doing.
Marketers have to keep a constant lookout on these mobile shoppers. Not only are they always on the move, their habits and preferences keep shifting as their ranks keep growing. As this week's infographic shows, 68% of Americans now own a smart mobile device, up 11% from a year ago. Four out of five use their smart devices for shopping, and 56% are using them inside stores as a new weapon in their shopping arsenal. This is intel that savvy marketers can use to tweak their mobile game plans.
Here's some geographical evidence of the shifting mobile landscape---changes in the lineup of the top 10 mobile-shopping cities, according to an IAB study. Houston kept the top spot, but New York, Atlanta and Philly dropped in the rankings, while Seattle-Tacoma and San Francisco jumped way up.
Find more insights on the changing mobile shopper after the jump.