38% of agencies rate mobile optimization and content marketing as their top priorities this year
Content marketing, targeting and personalization, and mobile optimization stand out as the top three priorities for marketers in 2013, according to this week’s infographic, which is based on a new survey by Adobe and eConsultancy.
Here’s a glimpse of the findings:
- 38% of agencies and 39% of companies rated content marketing their top priority
- 52% of marketers said targeting and personalizing content is fundamental to their digital strategy
- 56% said they need to better understand how mobile users research and buy products
- 58% said lack of analytical and optimization skills will be a major challenge in 2013
The solution is a new breed of marketers, says the infographic, who blends creative storytelling skills with analytical data-driven insights. (Do they bring their own capes?) Fly past the jump to check out this jam-packed infographic.