Whether they're comparing prices or shopping at work, mobile's the way to reach holiday gift buyers
We don't like to say we told you so---okay, we love it---but a while back we wrote about the latest Yahoo! Insights study into the habits and preferences of holiday shoppers and devoted several precious paragraphs on how important mobile devices will be to this year's consumers.
This eMarketer infographic reinforces that finding and shows what shoppers say are the biggest benefits of using mobile devices in their gift-buying safaris. Our personal favorites are the last two findings, and we're looking forward to see how savvy marketers will leverage them.
For more tips and techniques on marketing to holiday shoppers, check out our past posts on five ways to beef up your search-engine marketing campaigns successful and seven Yahoo! solutions that will help you connect with time-crunched shoppers looking for the perfect present. They're our gifts to you!
