Filling out long form turns off Web users. Here's how to make your forms more palatable.
Sometimes little things can make a big difference in online sales and marketing---like the number of fields on a form. Researchers from Formstack found that reducing form fields from four to three increased conversions by a whopping 50%. Why? Because people hate paperwork, even if it's paperless!
Still, you need that customer information---and more consumers will fill out forms if they're not too long, have a user-friendly design, and don't have too many fields to fill out. This week's infographic shares a wealth of study findings on exactly what works and what doesn't with online forms, from the best font sizes to optimizing forms across devices.
Check out the full infographic after the jump. There's nothing to fill out, and if your forms follow these functions, you'll reap better results.