U.S. consumers spent $226B online last year. Here’s a closer look at what they want and expect from online retailers.
It sure feels like online retail is growing fast, and this week’s infographic offers some impressive numbers to prove it: 167 million consumers shopped online last year, and each one spent an average of $1,207. Better yet, the infographic shares insights into what online shoppers want from retail websites, along with tips on what retailers can do to get a bigger slice of that delicious ecommerce pie.
Here are some highlights:
- 71% believe they’ll get a better deal online, but 79% would rather get free shipping than a discount
- 66% are worried about having their identity stolen on the Web
- 40% abandon a website that takes more than 3 seconds to load
To load up on more insights into online shoppers’ likes and dislikes, push your cart over to the full infographic.