Retailers using individual marketing strategies report 33% increase in revenue
Every barcode tells a story about a customer’s purchasing habits, and this week’s infographic shows how brands such as Target and Domino’s are using that data to build effective multi-channel marketing strategies aimed at individual consumers. How effective? Brands using these targeting practices report a 33%+ increase in revenue---12 times the normal rate of profit growth.
Some consumers find these profiling practices spooky, but the infographic shows that they can be a boon for consumers too. They received $4.6 billion in coupon savings in 2011, and one-third more used these coupons this year than last.
Check out the full infographic for more on how profiling helps brands and consumers, consumers’ concerns about the practice, and some actual case studies.