76% of consumers think ads exaggerate; 71% say humor helps them remember a product.
It’s been said that the average American is exposed to 3,000 advertising messages a day, ranging from emails to billboards. With that kind of ad overload, it’s not too surprising that 76% of consumers think ads are very or somewhat exaggerated, according to a new study by Lab42. (Some 3% think ads are “very accurate.”) This week’s infographic is full of insights from the study, including ways that marketers can make ads more convincing and palatable to consumers.
Here are some interesting takeaways:
- 31% say an ad should make them aware of new products; 20% says they should educate
- 71% say a funny ad makes them more likely to remember a product
- 96% think that more than half of the “after” pictures in weight-loss ads are photoshopped
Jog on over to see the whole infographic, which includes consumers’ feelings on brand advertising, which ads make the most lasting impressions, and how ads can make them try new products.