78% of CMOs see custom content as the future of marketing. Here’s a look at how consumers feel about content marketing and best practices to get started.
Consumers are much more receptive to a brand’s marketing message when it’s delivered with relevant content than when it’s served up in ads or other kinds of overt selling, according to this week’s infographic. Content marketing isn’t new---on average, marketers now spend more than 25% of their budgets on it. But with the near ubiquity of online channels such as blogs and social media, content marketing is poised for major growth. Some 78% of CMOs call it the future of marketing, says the infographic, because content marketing keeps readers’ attention and improves brand loyalty while generating more leads at lower cost than traditional forms of marketing. This comprehensive infographic shares statistics on the current state of content marketing, consumer habits and preferences , and best practices for implementing your own content marketing strategy.
Here are some highlights from the infographic:
- 70% would rather learn about a company through articles than ads
- 82% feel more positive about a company after reading custom content
- Content marketing costs 62% less than traditional marketing
- Content marketing generates 3X more leads than traditional marketing per dollar spent
For the whole story on content marketing, jump over to the full infographic.