Two-thirds of consumers say they notice mobile ads, and one-third of mobile ad views result in a click
Mobile devices give shoppers the power to make purchase decisions on the go, and this week’s infographic shows marketers just how consumers are wielding that power, especially in the top three mobile search categories: autos, travel and dining out.
Based on the data presented in the infographic, you might say that mobile shoppers are:
- Locally focused – 50% of all mobile searches are local (versus 20% of desktop searches), and most search actions occur within a week
- Looking for grub – 30%-to-50% of all restaurant searches are mobile
- In want of wheels – 51% of mobile auto searches resulted in a purchase
- Need to crash – More than 60% of mobile hotel bookings were for the same day
The most surprising stats? That with all this action in mobile search, only 6% of the auto industry and 8% of the travel industry have mobile-friendly sites. Jump on over to see the whole infographic.