32% of smartphone owners already shop with their devices; expect that number to rise this year
What trends are shaping consumer behavior and usage of online technologies in 2013 and beyond? That’s the question tackled by this week’s infographic, using results from a study of more than 100,000 people around the world.
It’s no surprise that mobile is a powerful influence on consumers, but exactly how it’s shaping their values and behaviors is fascinating and valuable for marketers. Here are a few nuggets:
- Women are powering the massive wave of smartphone adoption: 97% use SMS messaging, and 77% send and receive photos on their devices.
- Mobile network coverage is ranked the 4th most important driver of satisfaction with city life; 67% of city folk are satisfied with their coverage.
- 57% of all smartphone users are working people who use their privately paid subscriptions at work.
Jump on over to see the full infographic and find a link to the study by Ericsson ConsumerLab.