This well-torqued Ad of the Week lets you take a spin in Infiniti’s next-generation Q50, lobbing oranges at you to demonstrate its advanced early-warning system
Infiniti claims that its 2014 Q50 is the world’s first car that can “see” two cars ahead. So if you can’t see that bunch of oranges spilling off the flatbed on the other side of the tanker right in front of you, no need to stress. Your Q50 sees it and instantly signals you to slow down.
What better way to trumpet this slick new piece of artificial intelligence than to throw oranges at Yahoo users when they arrive at Yahoo.com? That’s exactly what happens in this auto intro for the Q50 video pushdown ad that recently ran on everyone’s favorite homepage.
After the intro, the ad splits into two units, the polished chrome 970 x 55 north banner and the 300 x 250 east unit. Clicking “Watch It In Action” in the east unit pushes the billboard down to 520 pixels in height. Within the expanded unit is an inset 710 x 400 NetStream video spot dramatizing the spilling-oranges-that-you-can’t-see problem and how the Q50 handles it without leaving skid marks.
The “Explore” button takes you to the official Q50 site, where you can peruse six gas-powered and four hybrid Q50 models. You can also get the skinny on the Infiniti Touch system, which expands your world to “Infiniti,” letting you bring your world with you on “your devices, your schedule, your terms.” And don’t forget to check out “The Deal,” a short film inspired by the Q50 and presented by Motor Trend.
The Infiniti Q50 video pushdown gives the user a quick, fun and interactive way to get behind the wheel of one of the most advanced pieces of technology on four wheels today.
— Thomas T. Lady