Editor's Note: Today we kick off a new Ad Blog series called "Genome Decoded," which aims at telling the story of Genome from Yahoo!, our new data-driven audience-buying solution, from many angles, including interviews, videos (like this one), client stories, infographics and more.
Forget that boogeyman under the bed; Big Data is what keeps advertisers up at night. They fear being buried in an avalanche of online information, and with good reason. The sheer amount and variety of online data is growing exponentially, and the number of virtual files holding that data is growing even faster---in the next five years, they're projected to grow eight-fold.
Rest easy, advertisers, because Genome from Yahoo! cuts Big Data down to size. It gobbles up more data from more sources than other solutions, and breaks down that mass of information to develop multi-dimensional views of customers and help identify the best target audience for a given campaign. To connect marketers to those ideal consumers, Genome provides access to an ocean of premium inventory from Yahoo!, our partnership with AOL and Microsoft, and comScore's Top 1,000 publishers.
Genome was announced at Internet Week in May and officially launched in early July, and we've been busy spreading the news to advertisers and agencies ever since. At the recent Digiday Data Management Summit in Laguna Beach, Calif., the Genome team presented to more than 160 industry professionals from companies including Allstate, Citrix, Hyundai, Nestle, Rapp, Target, and Starbucks. Their presentation included a look at Big Data's challenges, how Genome overcomes them, and a close-up look at how Yahoo! client OMD leverages big data with one of its major clients.
Here's a video of our Genome presentation at the Digiday Data Management Summit. For more information on Genome, contact your account representative or call 866-803-7994. And stay tuned for more Genome Decoded posts on the Yahoo! Advertising Blog.
--- The Team