The financial services search ad marketplace is ultra-competitive, and marketers are always looking for an edge to stay on top of their game. To help them get the most out of their SEM campaigns on the Yahoo! Bing Network, we recently partnered with Microsoft to study search ad trends and how they’re impacting our financial services advertisers. The findings are collected in a new white paper that shares insights and recommendations to help financial services marketers drive greater return on their search ad spend in a fast-paced marketplace.
In the white paper, financial services marketers will learn all about:
- What our finance search audience is looking for, along with their habits and preferences
- How leveraging key ad formats can increase campaign performance
- What combinations of words and phrases in ad copy can drive better results
- The unique benefits of using the Yahoo! Bing Network, which delivers 34% of paid clicks in the finance and business search category.
Here’s a more in-depth summary of the report. And you’ll find a wealth of more information by downloading the full white paper. To learn more about increasing the efficiency and performance of your SEM campaigns, contact your Yahoo! Account Representative.