Check out our bulging playbook of advertising opportunities for brands and marketers
NFL training camps don’t open till late this month, but millions of fantasy football players are already training hard for Yahoo! Fantasy Football, the online league leader in users, engagement, and quality of content. Savvy veteran brands like McDonalds and Toyota have already joined our roster of advertisers for the 2013 season, but we have a wide variety of sponsorships available that can help get your messages in front of a highly engaged (some would say fanatical) audience.
Like fantasy football fans, we love stats too---especially ones that show why sponsoring Yahoo! Fantasy Football is such a good play. Check them out:
Massive scale and Engagement:
- 4 billion minutes, up 28%
- 4.1 billion page views, up 40%
- 130 minutes per user per month
- 15 visits per user per week
All-star original content:
- Award-winning writers including Brandon Funston, Brad Evans, and Andy Behrens.
- Ranked #1 in Writer Accuracy by the Fantasy Football Writers Association
Plus, Yahoo! Fantasy Football is a multi-platform star, racking up 1.4 billion mobile impressions and 5 billion user minutes last year.
Choose from our bulging playbook of advertising opportunities
Scout out these sponsorships and see which ones work for your brand and target audiences:
PC and Mobile Presenting Sponsorships put brands at the very core of the game. Own a high share of voice on the most popular pages across PC (Game/League Home), mobile (My Team/League Home) and tablet (entire experience). Key stat: 28% growth in game engagement (minutes) since last year.
StatTracker and Game Channel are our PC Apps that are dedicated to feeding our users’ endless appetite for up-to-the-minute game tracking. Key stat: 593 million minutes spent on these apps in 2012.
Draft Presenting Sponsorships connect you with rabid Fantasy Football fans as they study and prepare for their favorite day of the year — Fantasy Football Draft Day. Key stat: 588,000 live online drafts within our Yahoo! Sports draft app.
Smack Talk Sponsorships put you in the middle of the ongoing rants and debates that make the game so much fun. You can literally own the conversation by sponsoring the Matchup Page and mobile Matchup media. (For an added boost, leverage Smart Ads for more personalized smack talk creative.) Key stat: 3.8 billion (!) minutes spent on our PC and mobile Matchup Pages.
Trades & Transactions Recaps are a brand-new ad offering. Recaps create automated coverage of the user actions that drive success or failure in each league (we had 763,000 leagues last year). Owning the Trades & Transaction recap pages put you on the goal line with highly engaged fans. Key stat: 126 million trades and transactions made last season.
Sponsor your own franchise of online content
Fans pore over content looking for advice on players and teams. Get next to them by putting your brand front and center as a sponsor of our text and video content that features advice from some of the leading experts in the game. Here are some options:
Pre-Season Draft Stories: Fun and insightful coverage to help fans make the best draft decisions
Fantasy Football 101: A beginner’s guide to Fantasy Football.
Fantasy Sundays w/ Fantasy Football Live: The #1 live Fantasy Football content on the Web.
Weekly Kickoff: A weekly update of the top football stories that impact fantasy football fans.
The Big Board: This multi-media franchise combines the original fantasy football rankings article “The Big Board” with the popular “Stock Up/Stock Down” video Series.
Fantasy Minute: Inspired by the award-winning Yahoo! Sports Minute, the Fantasy Minute is the best daily fantasy advice show available.
Stay tuned for more updates on ad opportunities for Yahoo! Fantasy Football. For information, contact your Yahoo! Account Representative.