Yahoo! and CBS team up to create new Web-TV entertainment news show---"omg! Insider"
The Web and television are usually seen as rivals for the same fans and advertisers, but here's proof that they can play well together---Yahoo! and CBS Television Distribution announced today that they're joining forces to provide premium entertainment news to millions of fans across those two mighty mediums.
The deal will bring together two top-rated sources of entertainment news---CBS' syndicated entertainment newsmagazine "The Insider," seen by 2.2 million viewers a night, and the "omg! from Yahoo!" website, visited by nearly 30 million users a month. In January 2013, the CBS show will be renamed "omg! Insider," the companies said, with the goal of leveraging the reach and power of both platforms to "reinvent how consumers access entertainment news across screens."
Here's how it works: "omg! from Yahoo!" will supply constantly updated online entertainment news coverage, including videos, interviews, photo galleries, original editorial, and interactive social features. Each night on TV, "omg! Insider" will offer viewers informal in-studio talks with celebrities and coverage of the latest show-biz topics and trends. "omg! from Yahoo!" will be the exclusive online home to video created by the TV show.
The stars of the Yahoo! and CBS shows will team up on "omg! Insider"---Kevin Frazier and Brooke Anderson will continue to host the TV show, drawing on Yahoo! talent such as Kristen Aldridge of "omg! NOW" and Michael Yo of "The Yo Show on Yahoo!".
The new show aims at driving deeper engagement for entertainment fans for both partners. And it's another blockbuster move by Yahoo! to bring the "most personalized and relevant information to our users," said Marissa Mayer, CEO of Yahoo!
