New Web browser designed to deliver a smarter, faster, more visual search experience across devices
When consumers search the Web, they want answers now---wherever they may be. Today, Yahoo! announced Yahoo! Axis, a new Web browser designed to meet that demand by providing a simpler, faster and more personalized search experience that allows users to search seamlessly across desktops, iPhones and iPads.
Using Yahoo! Axis, users can start a search on their desktops at work, check out results on their commute home (safely, of course), and finish the search at home on their tablets.
Okay, that will make users happy; but how will Axis benefit advertisers? Our research indicates that Axis will appeal to more users, especially multi-device users, heavy searchers and new users interested in a smarter, faster search experience with a rich visual design. More users should lead to greater search volume, larger market share and more overall marketing opportunities for our search advertisers.
Yahoo! Axis is available for users to download today (click here). Although there are no paid search ads at launch, Yahoo! plans to make them available later. Your account manager will keep you informed on when advertising opportunities are available and how you can participate.
It's hard to describe Axis in action; to get a real feel for all it has to offer, view the short video on axis.yahoo.com. And for more details, check out today's post on the Yahoo! Search blog.
--- The Team
