- More than 50% of U.S. adults can now access the Web via tablet or smartphone
- 22% of Americans own a tablet---double the amount in 2011
- 44% own a smartphone---up from 35% last year
Whatever you're marketing, your audience is going mobile, and you need to connect with them. No worries, we can help. More than 84 million mobile and tablet users visit Yahoo! each month---that's 76% of the U.S. smartphone audience---and we've learned what mobile users want and how to reach them.
Now you can cruise through our new Mobile Showcase and see mobile ad case studies, features and formats that will get your campaigns in gear.
The showcase features videos on ads in eight industry categories run by major brands including Visa, McDonalds, Covergirl, Ford and Chevy. See mobile ad formats such as polyads, adhesion banners, elevation ad and more in action on real-life ads. Ditto for ad features such as animation, carousel, click to call, store locator, sweepstakes, data collection, and Facebook and Twitter share.
Roll through all the videos, case studies and mobile knowledge packed into the showcase, and you'll come out with new understanding and ideas on to leverage mobile ads---and how we can help.