The ad industry’s elite will gather at Cannes next week to celebrate creativity. Yahoo! will be there with Jack Black, Jason Mraz, Luis Figo, and more!
For 60 years, Cannes Lions has been recognizing the most creative work in advertising and raising the bar for the entire industry. This year, some 11,000 ad professionals from around the world will gather in Cannes from June 16-22 to be inspired and educated by expert sessions and award-winning work, network around the clock, and see and be seen on the Croisette. We’ll be front and center at Cannes Lions, meeting with marketers and agencies. We’ll also show off our creative chops by spotlighting our original online content, big plans for the 2014 World Cup, a Yahoo! On the Road live concert with Jason Mraz, and our eight Yahoo! Young Media Stars from around the world.
If you're lucky enough to go Cannes Lions, come by our panel discussion with Jack Black on digital content and his new Yahoo! show “Ghost Ghirls” and have a beverage at the Yahoo! Daily Habits Bar on the Malmaison Terrace. If you can't make it, check in here at the Ad blog for news and videos, along with our Facebook and Twitter pages. We’ll keep you up to date.
Here are some highlights of our plans for Cannes:
- “The New World of Online Content”: On Monday, June 17, we’ll host a discussion on how digital content is becoming more personalized and a daily habit of online consumers. The session features Jack Black, actor and musician who is debuting his new Yahoo! show “Ghost Ghirls” in the spring; Erin McPherson, Yahoo! Head of Video; and Priyanak Mattoo, a Partner at Black’s Electric Dynamite Productions. Monsieur Black will discuss his move into the digital space, how he generates ideas, and new shows for the future. Jim Cooper, Executive Editor of AdWeek, will moderate the session.
- The 2014 World Cup Experience on Yahoo!: On June 18, we’ll present our plans to deliver the most comprehensive and engaging online experience for soccer fans around the world (and sponsorship opportunities for brands). Legendary Portuguese soccer star Luis Figo will be on hand at the evening event at the Malmaison.
- Yahoo! On the Road live concert: On June 19, our Yahoo! On the Road concert tour, now winding its way through Europe, will make a stop at Cannes Lions for an evening performance by Jason Mraz.
- Yahoo! Young Media Stars: For the first time, our Young Media Stars program went global and selected eight winners from around the world. We'll share tweets, posts, and photos from our stars throughout the week to capture their thoughts and experiences at Cannes Lions.
We hope to see you at Cannes Lions next week … or right back here with us.