Yahoo! hosts saucy soiree for top ad agency creatives to swap ideas on creativity and collaboration
We like agency creatives. They're the secret sauce that makes all the difference in compelling, successful ad campaigns. To show our love, this week we hosted top creatives from 10 Chicago-based agencies at a spicy little fete called, naturally, "The Sauce." It was an evening to network, interact with the latest Yahoo! creative solutions, and share ideas on closer collaboration.
The event was kicked off by David Cleary, Yahoo! regional sales VP, who praised creatives for their passion and drive to deliver great ideas and innovative thinking for online advertisers. Held at The ROOF on theWit (one of the three best rooftop lounges in the world, says Travel + Leisure), creatives attended from leading Windy City agencies including Havas, Digitas, Leo Burnett, DRAFT FCB, BBDO, and OMD.
To get the creatives' juices flowing, Yahoo! set up demo stations to give them hands-on interaction with powerful solutions they can leverage in their campaigns, including Smart Ads, rich media, and creative across screens. The evening wrapped up with more networking, iPad giveaways, and a "creative cocktail session" hosted by a ROOF mixologist.