With more than 900 stores across the U.S. and Mexico, OfficeMax has a formidable physical presence in the office supplies market. Recently, it focused on building up its digital presence to increase brand awareness and spark multi-channel sales growth. OfficeMax regarded search as a key player in its push to reach the most new customers possible while maximizing the return on its ad spend. As this new case study shows, OfficeMax chose our Sitelink Extensions ad format to be a critical part of its search strategy, and it paid off with great results.
Sitelink Extensions add extra links and more detailed copy to search ads (see example). It worked especially well with OfficeMax’s frequent use of special offers to drive sales of featured products and to encourage visits to its physical stores.
The results speak for themselves:
- OfficeMax boosted click-through volumes and conversions, while lowering its overall cost per click
- The company more than doubled its return on advertising spend year-over-year
Here's an example of an OfficeMax search ad using our Sitelink Extensions format, with six added links to drive deeper engagement:
Check out the full story on how Sitelink Extensions helped OfficeMax take its SEM results to another level. For more information on this and other high-performance ad formats, contact your Yahoo! Account Representative.