Black stars at Yahoo! session on producing original online content that resonates with consumers
The Web is a great medium for comedy because it supports a freewheeling creative process and allows artists to get shows out more quickly, said actor/musician /producer Jack Black at our Cannes Lions session today titled “The New World of Online Content: Appealing to the Habits of Today's Consumer." Black cracked up the crowd and discussed his Web comedy show “Ghost Ghirls,” which debuts on Yahoo! in the fall.
Joining Black onstage were Erin McPherson, head of video at Yahoo; Priyanka Mattoo, a partner at Black's production company Electric Dynamite; and Nick D'Aloisio, creator of the mobile news app Summly which was acquired by Yahoo! in March.
The rapid growth of mobile devices is sparking a growing appetite for online video, said McPherson, who confirmed our commitment to delivering top-quality original content. The Web offers content producers the unique ability to create shows and then optimize them in real time, based on user data. “We’re able to test and assess what people want, and then produce content to those wants,” said McPherson.
Yahoo! produces some 50 original online programs now, including 10 comedies, and streams about 400 episodes a month.
(Image courtesy of Vlado11 via Flickr)