Marketers from Boston to Seattle get to know our data-driven audience-buying solution and have fun doing it
We write a lot about how Genome tames Big Data and puts it to work for advertisers, but sometimes it's better to deliver the message in person. So over the last several weeks, the Genome and Yahoo! Agency and adverising clients at the Genome event in Chicago.sales teams hit the road to host agency and advertising clients in a series of up-close-and-personal events across the country. Judging from the turnout, it's a message that marketers want to hear.
Here's the itinerary for Genome's road trip. And check out our gallery of photos from the events.
Acting Out in Minneapolis: More than 30 advertiser and agency clients delved into Genome while sharpening their improv skills at the Brave New Workshop Comedy Theatre. Clients included Target, Capella University, Carmichael Lynch, Compass Point Media, and Haworth Marketing & Media.
Sleuthing in Seattle: Online marketers and Genome team members unleashed their inner Sherlock Holmes as they tried to solve the murder of a 1920's mob boss as they acted out a mystery play at The Coterie Room. Clients included Cole & Weber, Optimedia, and Nordstrom.
Arcade Gaming in Chicago: Top agency executives celebrated their ongoing collaboration with the Genome team over old-school arcade games like Street Fighter and Pac-Man at Headquarters Beercade. Clients included Starcom, Mindshare, Digitas, Spark, OMD, Leo Burnett, and Tapestry.
Tailgating in Atlanta: As Alabama and Georgia battled for the SEC football title, Atlanta-area clients talked smack and tailgated with the Yahoo! Sports and Genome teams at STATS, where the game was broadcast live on Yahoo! Sports Radio. Yahoo! Radio's John Harris hosted the broadcast, along with special guests including Pat Forde, Yahoo! Sports columnist, and Chuck Smith, former Atlanta Falcon and University of Tennessee football player. Cheering them on were clients from Home Depot, Turner Broadcasting, Razorfish, BBDO, Digitas, AT&T, 360i, 22Squared, Moxie, and more.
LOLing in Detroit: More than 60 Motor City clients yukked it up with the Genome and Yahoo! sales teams at the Comedy Castle with stand-up comic and Reno 911 alum Kyle Dunnigan. Clients hailed from Carat, Chrysler, Campbell Ewald, Jeep, Mindshare, Starcom, Team Detroit, Universal McCann, and Vivaki.
Fine dining in Boston: In a more genteel event, clients were hosted to an exclusive dining experience at Menton, one of Boston's finest restaurants, that included a wine pairing and cheese demonstration. Attending were 30 advertiser and agency clients from Digitas, Media Contacts, Hill Holiday, and mediahub/Mullen.
Ask your sales representative about possible future Genome events in your neck of the woods. In the meantime, check out our Genome Decoded series of posts to learn about the solution's data-driven technology, audience-targeting capabilities, and more.