Online travel sales are projected to grow 9% this year. Check out our webinar for tips on how to make your search ads work harder and smarter.
There’s no time for R&R in the online travel marketing space. A record $103 billion was booked in online travel last year, and that’s expected to grow by 9% in 2013.
Search plays a critical role in getting travelers on the road, with 83% of leisure travelers using it to plan flights, hotel stays, and more. In this competitive marketplace, your travel search ads may need to work harder than ever.
Luckily, we can help. Grab your beach chair and an umbrella drink, and catch a replay of our recent webinar, “Pack Your Travel Search Ads with Success,” for insights and tips to send your travel SEM campaigns to marketing paradise.
Maximize search ad volume on the Yahoo! Bing Network
Projections based on Yahoo! and Microsoft internal data forecast major year-over-year growth for online travel search activity on the Yahoo! Bing Network:
- Travel search ad clicks to grow 23%
- CTR is projected to grow 21%
- Travel search ad spend to grow 27%
To take advantage of the growth in travel searches, the webinar offered specific recommendations to help ensure that your ads get served to as many relevant searchers as possible:Read More »from Book Your SEM Travel Campaigns for a First-Class Trip to Marketing Paradise