17% of Web users ages 7-13 looked up a brand or product online in the last week.
Generation Z or Tweenz (ages 7 to 13) may be tomorrow’s consumers, but they’re already proving to be opinionated, tech-savvy and influential players in household decision-making, according to the latest quarterly Cassandra Report by the Intelligence Group. The report shows how deeply the Web is woven into the daily lives of these young users (2/3 say they’d rather get a tech gadget than a toy). This week’s infographic share insights from the report’s detailed look at Tweenz’ online habits and preferences, which brands and marketers can use to better understand and connect with tomorrow’s consumers today.
Here are some highlights from the report:
- 50% use a laptop regularly; 36% use a tablet
- 42% said they learn “cool and new things” on the Internet
- 36% usually carry a cellphone/smartphone outside the home
- 17% looked up a brand or product online in the last week; 12% actually bought something
Check out the full infographic after the jump and please try to look cool doing it.Read More »from Infographic: The Online Habits and Behavior of Gen Z Users