90% of search ad clicks occur at the top of the page. Here’s how to place your ads where they’ll perform best.
Did you know that over 90% of search ad clicks occur at the top of the page? Up there, search ads achieve average click-through rates of 5% to 20%, while ads in the sidebar average CTRs of less than 1%.* Clearly, the top of the page is the place to be.
In this new video, Jesse Pender, a manager on our Search Optimization Strategy Team, explains how you can leverage less-competitive exact-match keywords to land top spots for your ads on Yahoo! and Bing search pages. Appearing more often at the top not only increases CTRs, it also lets you take advantage of our high-performing search ad formats that are exclusive to that section of the page, such as Sitelink Extensions and Rich Ads in Search.