The power of observation, balancing print and digital, and living the “salt life”
Editor's Note: Our ongoing "Meet a Media Planner" series explores the world of media and search planners. Today we’re talking to Silvina Jover-Cirillo, a digital media planner for Times-Union Media in Jacksonville, Florida. With degrees in political science and global studies, Silvina didn’t initially set out to take on the media-planning world. But after starting a blog and getting involved with the social media site Latism, she was scooped up by ad agency Alma DDB to help manage social media campaigns for the Hispanic market. Now she puts her research and social media skills to work as she plans media campaigns for Jacksonville’s leading newspaper.
Yahoo! Ad Blog: How does your newspaper job differ from the position you held at Alma DDB?
Silvina Jover-Cirillo: It’s much more focused on research. I handle the market research and proposal preparation before campaigns and the analysis afterwards.
YAB: What do you find most fulfilling about your job?
SJC: I love doing the research. That’s my background. I know it’s kind of a stretch, but political science is really about understanding human behavior, and that’s exactly what I do now: try to understand behavior from different perspectives. I’m the kind of person who loves to observe how people act and react. From observation comes learning and, ultimately, the insight needed to create a successful campaign.Read More »from Meet a Media Planner: Silvina Jover-Cirillo of Times-Union Media