Yahoo’s user data and personalized ad formats connect brands with quality travel audiences. See us at next week’s PhoCusWright Conference.
“More is less.” That’s the lesson learned by online travel agencies when they presented shoppers with lots of options for flights and hotels, says recent research by PhoCusWright1. Too many choices frustrated shoppers and slowed down reservations, says the study, while targeted content based on personal and behavioral data increased user satisfaction and conversion rates.
Yahoo is uniquely positioned to provide travel advertisers with the ad solutions and user data they need to reach their target travel customers. “We can embed your brand at the center of travel consumers’ daily habits by using personalized ad solutions such as Smart Ads, Stream Ads, and Yahoo Personalized Search Retargeting across our most popular sites,” said Todd Miller, Yahoo Regional VP of Sales.Read More »from For Online Travel Shoppers, Personalized Ads are the Only Way to Fly