Burning search engine marketing questions on your mind? See what our experts have to say.
I'm in a quandary. I know I've got it good with the ROI on my current search engine marketing campaigns, but the length of my keyword list has me down in the dumps. I want more. More keywords. More incremental volume. But I'm not willing to compromise on quality. Am I being too picky? Please, help me add more keywords to give me the volume I crave without giving up the quality I need!
Thanks for your help,
Longing for Quality Volume
There, there now. This is a problem easily solved! First, a bit of SEM wisdom: Oftentimes adding new, relevant keywords will actually improve your quality — especially when you add new keywords that you had been mapping to previously from phrase or broad match. Since adCenter usually prefers exact match terms, they may be seen as higher quality, be more efficient and generate more volume.Read More »from Dear Search Advertising Expert: Longing for More But Won’t Sacrifice Quality