Editor’s Note: From time to time, we run stories by members of the Yahoo!-Bing Preferred Partner Program. The program is made up of five partner companies that deliver superior SEM technology and services to help digital marketers get the most out of theirYahoo Bing search investment. Today we’d like to give you a closer look at the newest partner company, IgnitionOne. Here’s Roger Barnette, President of IgnitionOne, who talks about the rapid growth of mobile devices, the integration of online and offline marketing initiatives, and the expansion of programmatic media buying.
Yahoo Advertising Blog: What do you consider to be the biggest opportunity for search marketers in the next year or two?
Roger Barnette: The explosion of mobile devices means that consumers are able to find answers to their questions wherever they are, and whenever they want. And we’ll continue to see this grow, especially as advances in the devices evolve with changes in consumer behavior.Read More »from IgnitionOne Drives Integrated Marketing across Search, Display, and Social Channels