Agency professional talks about finding the right mix in advertising
Kazi Ahmed, Account Director at Media Contacts, recently talked with Yahoo! about trends agencies are experiencing in the digital advertising space. Keep reading for his perspective on topics such as the shift from offline to online advertising, mobile advertising trends, and innovative targeting ideas. Media Contacts is an interactive arm of Havas Digital.
How do you and Media Contacts/MPG view the much debated relationship on overall campaign performance between search and display? From your perspective, how important is upper funnel activity to driving these online or offline conversions?
Our clients are sold on the idea that search generates results, no question. Where we struggle a bit is getting clients to understand that much of that performance is often being driven with the help of a display campaign. In other words, you need to fill the top of the funnel to ensure that a steady stream of conversions are driven via search at the bottom of the funnel.Read More »from Search or Display? Mobile or PC? All of the Above