The Yahoo! Application Platform lets developers create apps your customers can share with more than 300 million users
Now it’s our turn to crack wise about “there’s an app for that”---but in our case, it’s a “YAP app.”
Since the launch of the new Yahoo! homepage, developers---you know, those smart people who figure out all the technical angles that make the cool stuff your creatives think up actually work?---have been able to develop apps that can appear on the Yahoo! home page, using the Yahoo! Application Platform, or YAP.
“YAP is a totally new game for Yahoo! advertisers,” says YAP’s director of product, Xavier Legros. “It allows users engage with advertisers’ brands and their content in whole new ways. In addition to ads, advertisers can build applications to help them connect with their customers.”
Right now, there are more than 400 apps available for Yahoo! homepages the world over, built by all kinds of developers. Some are made by garage geeks just for fun, others by corporateRead More »from Build Your Brand’s Bling with YAP Apps