Yahoo! rings in 2010 with search advertising enhancements that deliver
Last fall, I answered the question “Does search still matter to Yahoo!” with a definitive YES. But words only go so far, which is why Yahoo! is rolling out new search enhancements for users and advertisers.
All about control
Next week, we’ll update our Sponsored Search product with two new features aimed at giving advertisers more transparency into and control over their accounts. Our Network Distribution feature will let you run your ads on Yahoo! search pages, our partners’ sites, or both. If you run your ads on our entire network, you can also set different bids for Yahoo! or its partners.
For more, visit the Yahoo! Search Marketing Blog.