Great coverage results in record-breaking traffic, click-through rates and engagement
We’re still marveling at the Winter Olympians' amazing achievements. South Korean luminary Kim Yu-Na earned more points than any previous figure skater.
Snowboarder Shaun White defied the laws of physics with his Double McTwist 1260. And Yahoo! Sports dominated the field as the most visited online destination for 2010 Winter Olympics coverage.
More than 32 million unique visitors chose Yahoo’s site for Olympics coverage, besting its closest competitors NBCOlympics.com and ESPN, which both counted 19 million unique visitors each during February 12 to 28 according to comScore. Yahoo! Sports received more than 40 million total unique visitors during the Winter Olympics, breaking the monthly record in the online sports category and exceeding its closest competitor by more than 19 million unique visitors.Read More »from Yahoo! Sports has a Shredtacular Winter Olympics