Yahoo! Ad Blog

  • Signal to Noise

    By administrator | Yahoo! Advertising Solutions – Tue, Dec 12, 2006 12:34 PM EST

    Editor's Note: Getting noticed by users is priority one for publishers who want to be successful. We've already discussed various ways to bring users to your site, from simple SEM strategies to using Site Submit, and of course, Sponsored Search. But there's even more to marketing your site than those essentials. In the first part of our series on marketing for small and mid-sized publishers, veteran marketer Lee Odden, president and founder of TopRank Online Marketing and the author of Online Marketing Blog, offers a round-up of low-cost marketing tips that can help you get your site noticed by the right users.

    Getting your website noticed

    With billions of documents indexed on the Internet, small- and medium-sized businesses can sometimes be overwhelmed by the prospect of getting their sites noticed online. Here are five basic tips for attracting visitors and keep them coming back for more.

    1. Market offline, as well as online

    This piece of advice is as true today as it was in the 20th century. Publish your web site address everywhere you publish your phone number, including signage, print advertising, direct mail, business cards, hold music, brochures and other collateral.

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  • Blogging Faux Pas

    By administrator | Yahoo! Advertising Solutions – Tue, Nov 7, 2006 12:46 PM EST

    Or, how not to annoy your readership!

    Jennifer Slegg, of JenSense offers tips on how to help keep your blog neat and clean for a better user experience, longer-term readership and consistent revenues.

    I have a huge number of blogs in my RSS reader. But while I may not read all of them daily, at the very least I'll skim the headlines. But when it comes time to clean house, why do some blogs make the cut, while others I send to RSS exile?

    Looks Count
    Yes, call me vain, but looks count. You have to be writing some pretty spectacular blog entries for me to keep reading a blog that is supremely ugly, uses a design that breaks in certain browsers, uses a trendy but hard-to-read font face, or uses the "out-of-the-box" blog design with zero customization (if it still says "Just another WordPress blog," you are on shaky ground). Jeremy Zawodny could change his background to migraine-inducing black, change the logo to some hideous dripping blood goth design, make the text lime green with hot pink links, and I'd still read it. But for some blogger who might post a single gem every other month? RSS exile it goes.

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  • Zen and the Art of Blogging

    By administrator | Yahoo! Advertising Solutions – Thu, Nov 2, 2006 12:50 PM EST

    Editor's Note: Creating an interesting blog can help drive traffic and offers a casual way for publishers to communicate with their users. This week, Jeremy Zawodny, Yahoo’s official Troublemaker and a much read blogger, offers tips on writing a compelling blog. Next week, Jen Slegg of Jensense discusses blogger faux pas.

    A while ago Michael Mattis asked me if I could write up a few blogging tips for the Yahoo! Publisher Network blog. That seemed like an easy thing to do. I blog all the time. And since I have more than a few dozen readers, I'm probably doing something right at least some of the time.

    But when it came time to do it, I couldn't. It was like school all over again. I'd stare at the blank window wondering what I should write. The cursor would blink. And blink. I'd stare for a little while before getting distracted or giving up and postponing it until a future date. I was not inspired.

    Write when the spirit moves you
    It wasn't until some time later, at a Yahoo-internal blogging event that I started to figure out what I might want to say. The initial inspiration came after I had the chance to stand in front of an audience of my peers and explain what I thought about corporate blogging at Yahoo.

    As is so often the case, it was obvious in retrospect.

    Forced writing often shows. I threw away my first attempts because they just didn't feel right. I was doing it to make Michael happy, rather than because I thought I had something to say.

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Pagination

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