Editor's Note: Getting noticed by users is priority one for publishers who want to be successful. We've already discussed various ways to bring users to your site, from simple SEM strategies to using Site Submit, and of course, Sponsored Search. But there's even more to marketing your site than those essentials. In the first part of our series on marketing for small and mid-sized publishers, veteran marketer Lee Odden, president and founder of TopRank Online Marketing and the author of Online Marketing Blog, offers a round-up of low-cost marketing tips that can help you get your site noticed by the right users.
Getting your website noticed
With billions of documents indexed on the Internet, small- and medium-sized businesses can sometimes be overwhelmed by the prospect of getting their sites noticed online. Here are five basic tips for attracting visitors and keep them coming back for more.
1. Market offline, as well as online
This piece of advice is as true today as it was in the 20th century. Publish your web site address everywhere you publish your phone number, including signage, print advertising, direct mail, business cards, hold music, brochures and other collateral.Read More »from Signal to Noise