The who, what, where and how of Green Targeting
Kastle Waserman, Yahoo! Search Marketing's Communications Manager, offers a concise guide to green customers, what they want and how to deliver it to them.
There’s no doubt that "going green” has reached far beyond a trend to become a lifestyle standard on Main Street. People are now demanding the supply of not just environmentally friendly products, but companies who walk their talk.
Whether you are new to the idea of green products and business practices, have already begun to promote your green offerings, or have been green all along, you still may be wondering how to target the new growing green market and this very particular new consumer.
Who are all these green people?
To read the rest of this article, click over to the Yahoo! Search Marketing blog.
(Image by fmc.nikon.d40 via Flickr, CC 2.0)Read More »from Where the Green Things Are