Consumers prefer mobile devices over PCs for media and entertainment, but are they happy with what they’re getting?
There’s no doubt that mobile has revolutionized how online users consume news, sports, TV, video and movies, but are they satisfied with their mobile experiences? This infographic, based on a study by ForeSee, shares insights into what drives satisfaction for consumers who use mobile to access online media and entertainment. This is important stuff for marketers, because the study shows that highly satisfied mobile users are more willing to respond to your messages and support your brands.
Here are some findings on highly satisfied mobile users from the infographic:
- 80% are more likely to use your mobile site or app as their primary resource
- 74% are more likely to prefer your brand
- 72% are more likely to recommend your mobile site or app
Jump on over to see the full infographic. And for more views on mobile user satisfaction, see our recent posts titled “The Importance of Mobile Web Design” and “Mobile’s Becoming the Go-To Device for Sports Fans.”Read More »from Infographic: How Satisfied are Mobile Media and Entertainment Users?