Company also offers unique solutions for local search and managing cross-channel campaigns, says Kenshoo’s Aaron Goldman
Editor’s Note: From time to time, we run stories by members of the Yahoo!-Bing Preferred Partner Program that offer expert advice and insights into SEM technology and improving the advertiser experience. Now we’d like to give you a closer look atthe four partners themselves, which include Kenshoo. Here’s Aaron Goldman, Chief Marketing Officer at Kenshoo, who talks about local SEM, dynamically attributing conversions, and helping clients do more with less.
Yahoo! Ad Blog: What do you consider to be the biggest opportunity for search marketers in the next year or two?
Aaron Goldman: Local search, but the challenge for search marketers is doing local SEM at scale. With monthly budgets sometimes in the $100 range, every hour spent managing campaigns eats away at profit margins. Another challenge is going beyond search to manage local listings across other Web properties, such as Internet yellow pages or vertical applications like Urbanspoon. Leveraging solutions like Kenshoo Local can help search marketers manage SEM and local listings side-by-side and optimize time and budgets accordingly.Read More »from Kenshoo Provides “Dynamic Attribution” to Help Marketers Analyze SEM Results in Fast-Changing Marketplace